Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
#ADRIAN86 Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…
Read More14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…
Read MoreLevel up your content marketing funnel — here’s how I make the right content for each stage
Creating content for every funnel stage is about more than just cranking out blog posts. It’s easy to fall into…
Read MoreGetting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I used it as little more than an online…
Read MoreFundația Inovații Sociale Regina Maria are un nou partener strategic în sănătate: AXI Finance susține InClinic Rahova
Fundația Inovații Sociale Regina Maria anunță cu bucurie încheierea unui parteneriat strategic cu AXI Finance, care își asumă un proiect…
Read MoreWhy email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are…
Read MoreHow to create a landing page with high ROI [+ expert and data-backed tips]
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with…
Read MoreB2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…
Read MoreConsumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…
Read MoreI tested the 7 best free social media monitoring tools — here’s how they stack up
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…
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