AI search behavior: What it means for your marketing strategy in 2026
#ADRIAN86 AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For…
Read MoreThe AI Perception Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear from customers. The media,…
Read More6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands…
Read MoreThe role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO…
Read MoreIntroducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on…
Read MoreA master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and…
Read MoreWhat AI Overviews mean for SEO & website traffic
If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets…
Read MoreHow to optimize for AI overviews (AIOs): A complete 2026 playbook
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured…
Read MoreHow to rank in AI Overviews on Google and beyond
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that…
Read MoreBest AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while…
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