These AI workflows can 10X your marketing productivity [+ video]
#ADRIAN86 Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…
Read MoreTurn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black…
Read MoreOpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…
Read MoreHow I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing…
Read MoreHow one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…
Read MoreGenerative engine optimization: What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…
Read MoreCreating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just…
Read MoreKPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,…
Read MoreWhy you shouldn’t buy Instagram followers (& what experts say to do instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like…
Read MoreForget Photoshop: Google AI Studio is the new editing powerhouse
Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there.…
Read More