Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
#ADRIAN86 In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my…
Read More29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…
Read MoreSocial Media’s Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…
Read MoreThe Best AI Tools on the Market for Productivity and Audience Growth
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…
Read MoreThe HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…
Read MoreHow Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…
Read MoreUsing AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…
Read MoreLinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…
Read MoreStop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…
Read MoreOptimizing User Experience: Crafting Thumb-Friendly UI Designs
Hey everyone! Let’s talk about something super important: making apps that feel amazing to use, especially on our phones. Think…
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