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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

#ADRIAN86 May 12, 2025

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n…

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X (formerly Twitter) vs. Threads: What brands need to know [data]

#ADRIAN86 May 12, 2025

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads.…

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The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief

#ADRIAN86 May 12, 2025

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…

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The top inclusive marketing trends of 2025, according to Sonia Thompson

#ADRIAN86 May 9, 2025

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Top social media tools to boost your social strategy

#ADRIAN86 May 9, 2025

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five…

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B2B marketing team structures every company should consider

#ADRIAN86 May 9, 2025

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something…

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AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts

#ADRIAN86 May 8, 2025

In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every…

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How to master the basics of social media advertising [+ 5 examples]

#ADRIAN86 May 8, 2025

I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves…

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Personalized experiences: Why I love them (+ brand examples)

#ADRIAN86 May 8, 2025

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…

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Here are the 23 best lead generation tools + why they matter

#ADRIAN86 May 7, 2025

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,…

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The biggest struggle in marketing
is battling endless opinions from those who think they know better.

#Adrian86

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