Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
#ADRIAN86 Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide…
Read MoreAre blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start…
Read MoreBehind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to…
Read MoreDiscrepancies experienced by Black content creators [new data + expert insights]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
Read More36 landing page examples + conversion secrets from HubSpot strategists
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well —…
Read MoreWhat you’re doing wrong in your marketing emails according to an email expert
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…
Read MoreThese AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…
Read MoreTurn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black…
Read MoreOpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…
Read MoreHow I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing…
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