How to create an effective Facebook ads strategy in 2025
#ADRIAN86 Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI…
Read More28 free advertising tips for your small, large, or local business
When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on…
Read MoreAI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most…
Read MoreSocial media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one…
Read MoreLead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about…
Read MoreThe Future of SEO: How People Will Get Their Questions Answered in 2+ Years
I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course,…
Read MoreHow AI Will Impact Advertising, According to Top Marketing Executives [New Data]
AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about…
Read MoreSocial Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays,…
Read MoreGlobal Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American…
Read MoreThe Best AI Search Engines to Try
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs.…
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