Video is vital to ecommerce marketing — here’s what marketers need to know
#ADRIAN86 Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I…
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What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up…
Read MoreThe best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n…
Read MoreMulti-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had…
Read More4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s…
Read MoreThe best video marketing channels to grow your brand this year
Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing…
Read MoreOnline advertising: All you need to know
Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people…
Read More10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…
Read MoreThe most effective types of content on social media in 2025 [new data]
It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just…
Read MoreTurn your power users into creators (and vice versa)
One of the most powerful — but least used — aspects of social media is its ability to turn customers…
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