239% growth from… print mail?! Why you shouldn’t sleep on direct mail.
#ADRIAN86 If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess…
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How to go from marketer to CMO — 5 tactics that actually catapulted my career progression
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was…
Read MoreHow I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…
Read MoreThis behavioral science principle can make your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…
Read More30 creative lead generation ideas to try (& why marketers recommend them)
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once —…
Read MoreFrom third-party cookies to zero-party data: The new rules of email engagement
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…
Read MoreI tested 2025’s most realistic AI voice tools — here’s what blew me away
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…
Read MoreHow I localized AI-generated emails for international markets without losing the human touch
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…
Read MoreHow to get more followers on Instagram: 17 ways to your first (or next) 1000
With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But…
Read MoreHow Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…
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