Writing a perfect executive summary that sets your document up for success (templates + examples)
#ADRIAN86 One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…
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5 best CRMs for HVAC businesses in 2025
Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing…
Read MoreWhat is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…
Read MoreWhat a decade in SEO taught me about keyword research that works
Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking…
Read More5 best CRMs for HR businesses in 2025
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…
Read More7 best CRMs for roofing businesses in 2025
Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of…
Read More5 best CRMs for landscaping businesses in 2025
Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,…
Read More5 best CRMs for mortgage businesses in 2025
As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And…
Read MoreHow I use content mapping to deliver the right message at the right time
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had…
Read MoreMy 12+ favorite SEO tools for auditing and monitoring websites
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and…
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