Where to Start with AI: A Practical Guide for GTM Teams
#ADRIAN86 Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same.…
Read MoreAI Marketing & AEO
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential…
Read MoreAI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle…
Read MoreSEO vs. Paid Media în 2026: Puterea Strategiei Hibride în Era AI
În 2026, granița dintre căutarea organică și publicitatea plătită aproape a dispărut. Nu mai vorbim despre canale izolate, ci despre…
Read MoreProfound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel…
Read MoreAI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand…
Read MoreIntroducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about…
Read MoreHow to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into…
Read MoreBest loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys,…
Read MoreWhat is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift…
Read More