The 7 Types of Social Media and Pros & Cons of Each (Research)
#ADRIAN86 As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to…
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How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed…
Read MoreSocial Media’s Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…
Read MoreThe HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…
Read MoreLinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…
Read MoreLead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a…
Read More2025 Social Media Marketing Report: Data from 1100+ Global Marketers
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users…
Read MoreWhich Meta Channel’s Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025,…
Read MoreSocial Media Marketing Mastery: How to Turn Likes into Loyal Customers
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying…
Read MoreHow to Create a Lead Generation Website: 9 Simple Optimizations
A few years ago, I was working with a startup that had just launched their website. We were proud of…
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