The psychology behind clicks: Where digital marketing meets neuroscience
#ADRIAN86 In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion.…
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What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times,…
Read MoreTraditional marketing vs. digital marketing: Why not both?
Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re…
Read MoreThe 15 best “Meet the Team” pages I’ve ever seen
I’ve worked on many websites that have pretty standard “Meet the Team” pages. But I think it’s a huge missed…
Read MoreWriting a perfect executive summary that sets your document up for success (templates + examples)
One of the first real jobs I landed as a B2B content writer was summarizing a couple of campaign reports…
Read MoreWhat is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no…
Read MoreHow I use content mapping to deliver the right message at the right time
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had…
Read MoreHow marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession…
Read MoreMeasuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key…
Read More25 brand style guide examples I love (for visual inspiration)
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re…
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