Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
#ADRIAN86 Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and…
Read MoreHow The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking…
Read MoreFuture of newsletters: 6 trends changing the newsletter industry in the next year
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age…
Read MoreIntent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best…
Read More3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a…
Read MoreUse the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here’s one: “Any marketer that says they’ve never felt the ick…
Read MoreForget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.…
Read MoreLoop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates…
Read MoreModern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across…
Read More4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the…
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