Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing…
Read MoreEmail marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ…
Read MoreRunning a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up…
Read MoreHigher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and…
Read MoreBuilding a business has never been easier, but the landscape is also more competitive. The difference between success and failure…
Read MoreThe way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a…
Read MoreI first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what…
Read MoreEmail subject lines determine whether your carefully crafted campaigns ever see the light of day — yet most marketers still…
Read MoreTL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at…
Read MoreIn the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of…
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