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How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

#ADRIAN86 January 23, 2026

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks.…

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The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]

#ADRIAN86 January 22, 2026

“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla.…

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Why Loop Marketing matters in 2026, according to our State of Marketing report

#ADRIAN86 January 20, 2026

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead…

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Best loop marketing tactics for the era of AI-powered marketing

#ADRIAN86 January 19, 2026

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys,…

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What is Answer Engine Optimization (AEO) and how does it change SEO?

#ADRIAN86 January 16, 2026

If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift…

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SEO audits: How to conduct one that drives traffic growth [+ checklist]

#ADRIAN86 January 16, 2026

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility.…

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Generative Engine Optimization Tools that Marketing Teams Actually Use

#ADRIAN86 January 13, 2026

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine…

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How simple semantics increased our AI citations by 642% [New results]

#ADRIAN86 January 13, 2026

Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to…

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Multi-channel content distribution: How to scale content reach in the era of Loop Marketing

#ADRIAN86 January 12, 2026

I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And…

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AI search visibility: The playbook for marketers

#ADRIAN86 January 8, 2026

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines…

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The biggest struggle in marketing
is battling endless opinions from those who think they know better.

#Adrian86

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