Best practices for answer engine optimization (AEO) marketing teams can’t ignore
#ADRIAN86 A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer…
Read MoreMarried at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my…
Read MoreMachine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving…
Read MoreWhy brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And…
Read MoreLoop Marketing strategy: A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for…
Read MoreIt’s all about you
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…
Read MoreContent marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of content marketing…
Read MoreHere’s exactly how the HubSpot blog team uses AI
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial…
Read MoreAI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most…
Read MoreHow to create AI prompts that eliminate bias and increase conversions
AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74%…
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