Every Team Should Know Its Earned Media Value — Here’s Why
#ADRIAN86 Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you…
Read MoreLevel Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage
There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are…
Read More16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found…
Read MoreA Deep Dive Into the Different Types of AI Agents and When to Use Them
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence…
Read MoreMy Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting…
Read MoreSocial Media Engagement: How to Make Your Brand the Life of The Digital Party
Engagement on social media is like mingling at a party. There could be tons of people in the room (read:…
Read More8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human…
Read MoreHow Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my…
Read MoreHow I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community.…
Read MoreThe HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to…
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