Social Media’s Role in Reshaping Online Shopping, According to Retailers
#ADRIAN86 Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…
Read MoreThe Best AI Tools on the Market for Productivity and Audience Growth
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…
Read MoreThe HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…
Read MoreHow Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…
Read MoreUsing AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…
Read MoreLinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…
Read MoreStop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…
Read MoreOptimizing User Experience: Crafting Thumb-Friendly UI Designs
Hey everyone! Let’s talk about something super important: making apps that feel amazing to use, especially on our phones. Think…
Read MoreEcommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…
Read MoreWhat Is a Competitive Analysis — and How Do You Conduct One?
Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with…
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