Social Proof Backfire: The Marketing Mistake Costing You Conversions
#ADRIAN86 In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads…
Read MoreMy Go-To Copywriting Templates, As a Marketer With 20 Years of Experience
Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow…
Read MoreHow to Do Market Research & Better Understand Your Target Customers [Template]
A few months ago, I struggled with creating effective email copy, despite following best practices. But once I dove deep…
Read MoreWhat is User-generated Content (UGC)? Essentials for a Soaring Strategy
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this,…
Read MoreSocial Media Marketing Mastery: How to Turn Likes into Loyal Customers
I mourned a little the day Duo, Duolingo’s mascot, died. And, I rejoiced when the company brought him back, saying…
Read MoreHow to Create a Lead Generation Website: 9 Simple Optimizations
A few years ago, I was working with a startup that had just launched their website. We were proud of…
Read MoreBe an Addition, Not a Substitution: Lessons from Tom Holland’s NA Beer Brand
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said…
Read MoreHow Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet…
Read More25 Live Video Stats Marketers Need to Know This Year
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more…
Read MoreHow TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it…
Read More