The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…
Read MoreMarketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…
Read MoreIn times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…
Read MoreLet‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…
Read MoreEmail design is a mix of art and science. You can have the best email body copy ever written, but…
Read MoreI am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…
Read MoreMarketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…
Read MoreAs a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…
Read MoreThe newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…
Read MoreWhen I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…
Read MoreManaging relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for…
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