Stop Measuring These Vanity Metrics in Your Marketing Campaign
#ADRIAN86 In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…
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Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…
Read MoreWhat Is a Competitive Analysis — and How Do You Conduct One?
Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with…
Read MoreLead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a…
Read More2025 Social Media Marketing Report: Data from 1100+ Global Marketers
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users…
Read MoreWhat Is a Marketing Plan & How to Write One [+ Examples]
I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re…
Read MoreHow to Do Keyword Research for SEO
Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google…
Read MoreCultural Marketing: What It Is & How to Do It The Right Way [According to Experts]
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local…
Read MoreEverything You Need to Know About the Principles and Types of Design
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team…
Read More49 Call-to-Action Examples You Can’t Help But Click
As a consumer, I often feel overwhelmed by the sheer number of brands trying to get me to try their…
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