Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
#ADRIAN86 In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my…
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29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…
Read MoreSocial Media’s Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…
Read MoreThe Best AI Tools on the Market for Productivity and Audience Growth
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…
Read MoreThe HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…
Read MoreHow Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…
Read MoreStop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…
Read MoreEcommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest…
Read MoreWhat Is a Competitive Analysis — and How Do You Conduct One?
Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with…
Read MoreLead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a…
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