8 steps to build your account-based marketing strategy [+ recommended tools]
#ADRIAN86 In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…
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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…
Read MoreHow to use freebies to optimize your lead generation
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help…
Read MoreHow to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…
Read MoreSecrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…
Read MoreMake space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…
Read MoreKeeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…
Read MoreHow to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal…
Read MoreIn a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name…
Read MoreAI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it.…
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