How I localized AI-generated emails for international markets without losing the human touch
#ADRIAN86 Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international…
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How to get more followers on Instagram: 17 ways to your first (or next) 1000
With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But…
Read MoreHow Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…
Read More17 marketing job descriptions for hiring managers to attract ideal candidates
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…
Read MoreHere are the most popular AI video tools that are actually worth your time
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these…
Read More8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That…
Read MoreSix simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…
Read MoreHow to use freebies to optimize your lead generation
I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help…
Read MoreHow to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…
Read MoreSecrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…
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