How to master the basics of social media advertising [+ 5 examples]
#ADRIAN86 I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves…
Read MoreMay 2025
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…
Read MoreHere are the 23 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,…
Read MoreHow to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn…
Read MoreHow to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this…
Read MoreHow Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding.…
Read MoreThe fastest growing social media platforms of 2025 [new data]
Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say…
Read MoreHow to leverage the 5 stages of the customer buying cycle for more sales
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something…
Read MoreAttribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email…
Read MoreAI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and…
Read More