Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
#ADRIAN86 Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key…
Read MoreHere’s how (and why) marketers are using AI-generated content [new data & tips]
Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on…
Read More5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting…
Read More5 best CRMs for gym businesses in 2025
Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital…
Read More5 best CRMs for construction businesses in 2025
In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long…
Read More25 brand style guide examples I love (for visual inspiration)
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re…
Read MoreRare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had…
Read More5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited…
Read MoreAI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month…
Read More40+ buyer persona questions I ask to unlock better marketing results
I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to…
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