Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
#ADRIAN86 Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…
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Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store…
Read MoreThe definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…
Read MoreHow to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…
Read MoreYouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…
Read More16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have the best email body copy ever written, but…
Read MoreMarketing without the cringe: Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited…
Read MoreHow to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…
Read MoreHow to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…
Read MoreHow I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…
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