Getting started with LinkedIn marketing & networking
#ADRIAN86 Like many people, the first few years I was on LinkedIn, I used it as little more than an online…
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Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are…
Read MoreHow to create a landing page with high ROI [+ expert and data-backed tips]
I’ve written a lot of landing pages. Some from scratch, some as quick refreshes, and others I inherited mid-campaign with…
Read MoreB2C vs. B2B marketing with AI: The industry trends every marketer should know
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…
Read MoreConsumer search behaviors are shifting, marketers — new data
For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…
Read MoreI tested the 7 best free social media monitoring tools — here’s how they stack up
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way —…
Read MoreThe end of “Hey {First_Name}”: AI personalization strategies that convert
Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…
Read MoreHubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…
Read MoreHow to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…
Read MoreMicrosoft Excel: Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…
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