The 7 Types of Social Media and Pros & Cons of Each (Research)
#ADRIAN86 As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to…
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Gated Content: What Marketers Need to Know [+ Examples]
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content…
Read MoreAI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These…
Read More30+ Small Business Marketing Ideas to Jumpstart Your Strategy
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and…
Read MoreHow to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed…
Read MoreThe Future Consumer: State of Consumer Trends in 2025 [Data from 700+ Consumers]
From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash…
Read MoreMaximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my…
Read More29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…
Read MoreSocial Media’s Role in Reshaping Online Shopping, According to Retailers
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…
Read MoreThe Best AI Tools on the Market for Productivity and Audience Growth
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…
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