How to write an effective communication plan [+ templates]
#ADRIAN86 An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions…
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Spam trigger words: How to keep your emails out of the spam folder
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was…
Read MoreThe AI revolution killed your website traffic. It’s also your biggest opportunity.
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…
Read MoreI tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am…
Read MoreThe top search engines other than Google [+ some you might not expect]
Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of…
Read MoreWhy creator marketing works for any business [Tips from a creator consultant]
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with…
Read MoreWhat are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like…
Read MoreI tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
Read MoreHow to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
Read MoreHow often to post on social media for business? A HubSpot experiment
If it feels like social media algorithms change faster than you can keep up — you’re not imagining it. And…
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