The channel strategy that’s saving brands from AI search cannibalization
#ADRIAN86 Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches…
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These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem…
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Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that…
Read More6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the…
Read MoreWhy creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…
Read More14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand…
Read MoreLevel up your content marketing funnel — here’s how I make the right content for each stage
Creating content for every funnel stage is about more than just cranking out blog posts. It’s easy to fall into…
Read MoreGetting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I used it as little more than an online…
Read MoreFundația Inovații Sociale Regina Maria are un nou partener strategic în sănătate: AXI Finance susține InClinic Rahova
Fundația Inovații Sociale Regina Maria anunță cu bucurie încheierea unui parteneriat strategic cu AXI Finance, care își asumă un proiect…
Read MoreWhy email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are…
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