Voice is the new logo: Why your brand’s tone matters more than ever
#ADRIAN86 A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…
Read More4 types of emails that get the most engagement [+ 4 emails that fail]
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).…
Read MoreTarget audience: How to find yours [+ real-life examples]
Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…
Read MoreSigns it’s time to redesign your website [+ 15 steps to follow]
I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That…
Read MoreWhy blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…
Read MoreWordPress essentials: Get started creating, managing, and optimizing your site
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress…
Read MoreCraft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…
Read MoreHere’s why your next newsletter isn’t going to spam
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
Read MoreShould you use AI logo generators for your business? Here’s my honest recommendation
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A…
Read MoreThe easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…
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