Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
#ADRIAN86 If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s…
Read MoreMarketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing…
Read MoreAI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding…
Read MoreEntity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines…
Read MoreWhat we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had…
Read MoreAutomated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign…
Read MoreTop 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and…
Read MoreBest AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency…
Read MoreAEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in…
Read MoreBuilding systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how…
Read More